Subscription Economy News

MoviePass is planning to relaunch an unlimited movie plan

MoviePass is planning to relaunch an unlimited movie plan

Excerpts from the article by AJ Dellinger on Engaget

MoviePass is once again making changes to its membership plans. The company that has been locked in a cycle of never-ending, often self-inflicted turmoil is reportedly getting ready to re-introduce a version of its unlimited movie plan, according to Variety. The membership level will do away with any limits on how many movies a person can see in a month, but no price for the unlimited plan has been announced. Khalid Itum, the executive vice president of MoviePass, said the plan would arrive next week, so we won't have to wait long for more details.

MoviePass first launched with an unlimited plan that allowed people to see as many movies as they wanted for just $10 per month. That model turned out to be about as unsustainable as it seemed and the company quickly started making changes once it started running out of cash. First, the company prevented its subscribers from seeing the same movie more than once, then it upped the monthly fee by $5. It later capped its previously unlimited plan at just three movies per month and limited the available movies to a curated selection of films. The company secured additional funding in recent months and has attempted to distance itself from its troubled parent company, but still seems like a total mess of a business.

Earlier this month, MoviePass introduced its new pricing scheme that has variable pricing depending on where you're located in the country. Plans start at $10 per month for three movies, but the cheapest plan only allows subscribers to see select films. A $15 per month plan lets moviegoers see any 2D movie but is still restricted to three movies per month. The priciest plan starts at $20 and includes IMAX and 3D films, but also carries the three movie per month cap.

Read the full article on Engaget

Video Game Spending Was Driven By Microtransactions In 2018

Video Game Spending Was Driven By Microtransactions In 2018

Excerpts from an article by Erik Kain in Forbes

2018 was a great year for the US video game industry according to the NPD Group. Overall, industry spending in the US was up 13% over 2017, with total spending reaching $16.67 billion over 2017’s $14.716 billion. This number doesn’t include everything, however. Once you figure in subscriptions and microtransactions, total spending balloons to $43.4 billion over the previous year’s $36.9 billion.

Hardware, Software and Accessories & Game Cards all saw growth in 2018. Hardware was up 8%, driven largely by the Nintendo Switch. Software, not including MTX or subscriptions, was up 7%. But Game Accessories & Game Cards (headsets, gamepads, etc.) was up a whopping 33%.

Still, the total of all three of those categories was just $16.67 billion. That’s not even half of the total $43.4 billion the NPD says US consumers spent on video games in 2018. In fact, that leaves $26.73 billion up for grabs, all of which comes from the NPD’s “Software, including in-game purchases and subscriptions” category.

When you look at it in this light you can really see why Games As Service have taken off in recent years, and why the industry puts so much emphasis on microtransactions.

Read the full article on Forbes

Condé Nast Will Put Every Single Publication Behind a Paywall By Year’s End

Condé Nast Will Put Every Single Publication Behind a Paywall By Year’s End

Excerpts from an article by Laura Stampler in Fortune

Readers used to freely consuming online articles on Condé Nast publications—from Glamour to GQ, Bon Appétit to Architectural Digest—will have to start paying up by the end of 2019.

The magazine publisher announced Wednesday that it will put all of its U.S. titles behind digital paywalls.

Pamela Drucker Mann, Condé Nast’s chief revenue and marketing officer, told The Wall Street Journal, that she advocated for the move towards metered paywalls, and that she doesn’t expect any impacted titles to lose its digital audience. “When you put a price tag on something, that must mean you have confidence in the product,” said Drucker Mann to the Journal, which was the first to report the move.

Condé Nast already has titles including The New Yorker, Wired, and Vanity Fair behind their own metered paywalls that don’t allow readers to access more than four articles a month unless they subscribe to the publication.

Read the full article in Fortune

Jeep running pilot programs for car sharing, subscriptions

Jeep running pilot programs for car sharing, subscriptions

Excerpts from an article by Andrew Krok on

Fiat Chrysler will use one of its most popular brands to trial some additional mobility services with the help of some notable partners.

Fiat Chrysler will establish pilot programs for peer-to-peer car sharing and a separate subscription service, Bloomberg reports, citing an interview with Tim Kuniskis, the head of Jeep’s North American operations, at the 2019 Detroit Auto Show. Both pilot programs will run for three months, and both begin next week.

For its P2P car sharing service, FCA will hook up with Turo, one of the most prominent companies in that field. According to Bloomberg, the automaker is working on recruiting owners to sign up and make some money on the side by renting their vehicles out for others to use.

On the subscription side, FCA chose Avis Budget Group as a partner. This scheme will let Jeep owners swap out their cars for other vehicles, like a Ram 1500 or Dodge Challenger. According to Bloomberg’s report, Avis will be responsible for managing the subscription program’s supply.

Read the full article on