Condé Nast Will Put Every Single Publication Behind a Paywall By Year’s End
Excerpts from an article by Laura Stampler in Fortune
Readers used to freely consuming online articles on Condé Nast publications—from Glamour to GQ, Bon Appétit to Architectural Digest—will have to start paying up by the end of 2019.
The magazine publisher announced Wednesday that it will put all of its U.S. titles behind digital paywalls.
Pamela Drucker Mann, Condé Nast’s chief revenue and marketing officer, told The Wall Street Journal, that she advocated for the move towards metered paywalls, and that she doesn’t expect any impacted titles to lose its digital audience. “When you put a price tag on something, that must mean you have confidence in the product,” said Drucker Mann to the Journal, which was the first to report the move.
Condé Nast already has titles including The New Yorker, Wired, and Vanity Fair behind their own metered paywalls that don’t allow readers to access more than four articles a month unless they subscribe to the publication.
Read the full article in Fortune